Think Tank Photo and MindShift Gear Announce Merger

Our readers who are photographers by trade or just simple hobbyists will definitely find this recent news from Think Tank Photo of interest. Read on down below to the full press release that I received only hours ago.

The Press Release:
Think Tank Photo Inc. (“Think Tank”) and MindShift Gear LLC (“MindShift”), innovators in premium camera bag design, today announced the merger of the two companies, creating an integrated product suite for professional and advanced photographers. The merger is effective today, and the companies have immediately combined their business operations.

The combined company will be privately held and operate under the Think Tank brand. MindShift will continue as a distinct product line for outdoor photography bags and accessories. Doug Murdoch, Think Tank’s founder, president, and lead designer, will continue as Chairman of the Board and president of the combined company. Corporate headquarters will remain in Santa Rosa, CA.

“We celebrate a milestone today as we formally join two of the top brands in camera bags and photo accessories, Think Tank and MindShift,” said Doug Murdoch. “Combined under the Think Tank umbrella, and with MindShift’s powerful position in the outdoor photography market, we will draw on our decades of experience to push the boundaries of carrying solutions and enhance our reputation as The Choice of Working Professionals.”

Over the past 15 years, Think Tank and MindShift have delivered some of the most innovative and successful carrying solutions addressing the needs of professional and serious photographers and videographers. These solutions cover the full spectrum of a photographer’s needs including genre-specific features, transportation needs and rapid access to camera gear – enabling them to “Be ready before the moment.”™

Murdoch continued, “Both Think Tank and MindShift are growth companies focused on chasing an enormous opportunity ahead of them. By combining operations for both companies, we can streamline access to our complete product line, making it easier for our international distributors and retail partners to do business with us.”

Combined, Think Tank and MindShift products can be efficiently distributed throughout the world and in hundreds of retailers in the United States.

ABOUT THINK TANK: Headquartered in Santa Rosa, California, Think Tank ( is a group of designers and photographers focused on studying how photographers work, and developing inventive new carrying solutions that meet their needs. They are dedicated to using only the highest quality materials and design principles, and employing materials that are environmentally sustainable.

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Piercing Ken Thoughts: I’ve been using Think Tank Photo products since 2008 which historically speaking was when my PiercingMetal site was still in its early stages and a couple of years before this blog was even an idea. Way back then, I entertained the notion of the occasional Product Review on PiercingMetal and those summaries can be found HERE in terms of the Think Tank Photo products that I discussed. Nowadays, those reviews are kept here on “The Chronicles” since the audience is broader than on the tightly focused music and geek site. I think that this merger of the two sides is a great idea and though I haven’t needed any MindShift stuff to date, there were items that piqued my interest for those times when I am covering an outdoor event. Since the photography equipment is so expensive, one is best served by protecting it as much as is possible. Do you use Think Tank Photo provisions? If so what are your favorite items and what do you think about this merger news? Comment down below so we can learn from you. Until next time.

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