The Press Release:
From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy Foundation™ (TTF), represent the most sought-out toys just in time for the holiday season. Known as the “Oscars of the toy industry,” the TOTY Awards celebrate the creativity of the global toy community and serves as a key fundraiser for TTF’s year-round philanthropic work supporting children in need.

Between now and January 10, 2025, play-lovers of all ages can visit ToyAwards.org to vote for their favorite playthings in each of the 16 categories, browse toys, and make shopping lists for the holidays. Finalists were announced this morning by a group of well-known content creators who serve as TOTY ambassadors. See the full list of finalists below.

Winners in each category, as well as the coveted overall Toy of the Year winner and the People’s Choice winner (based solely on consumer votes), will be announced at the TOTY Awards gala on Friday, February 28, 2025, at Cipriani 42nd Street in New York City. The celebration kicks off Toy Fair® 2025 (March 1-4, 2025) and includes the induction of seven trailblazers into the esteemed Toy Industry Hall of Fame.
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