Some of the longer tenured readers of “The Chronicles Of Piercing Ken” Lifestyle Blog are very aware of our explorations of the annual American International Toy Fair convention that comes to town in February over at the Jacob Javits Center. If you are new to our presentations please take a moment to click on THIS LINK to enjoy our many posts about the event and see some really cool stuff. This relates to our news below which will fill you in on the big changes to the organization that puts that incredible event together. Check it out.

The Press Release:
A WAVE OF CHANGE’ – The Toy Association Responds to Evolving Member Needs with New Strategy, New Name, & Major Rebrand, Driving Change Across the Organization. Largest National Toy Association Expands Core Member Services and Launches New Ventures

The Toy Association – the largest trade association of its kind in the world – today unveiled a new mission statement, new name, and major rebrand driven by an innovative strategic plan. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play. The organization’s member-focused programs, products, trade shows, and consumer events promote international business growth for all members. Its new tagline, “Inspiring Generations of Play,” underscores the Association’s 100+ years of service and the many developmental benefits of play in a child’s life.

The Toy Association ended 2016 with 1,098 member companies that design, produce, license, and deliver toys and youth entertainment products for kids of all ages. The trade group has a long history of propelling the health and growth of the U.S. toy industry, which has an annual economic impact of $80.25 billion in the United States.
Continue reading The Toy Industry Association Rebranded As “The Toy Association” →