The Press Release:
Discovery, Inc., the global leader in real life entertainment, today announced a “fin-tastsic” list of merchandising partners for Discovery Channel’s Shark Week 2021. Airing Sunday, July 11 through Sunday, July 18 with an exciting lineup of original shark-themed programming, Shark Week is television’s longest-running and most anticipated summer event. This year’s consumer products program boasts new and returning partners across apparel, accessories, toys, home, publishing and food.

New in 2021, DEVOUR Frozen Foods is launching limited-edition Shark Week packaging for its frozen meals, along with a sweepstakes offering shark fanatics a chance to win a number of incredible prizes. Pura Vida, the artisan jewelry brand inspired by the “pure life” Costa Rican lifestyle, is diving into Shark Week with new fashion accessories that will benefit Oceana, a charitable organization dedicated to protecting and restoring the world’s oceans, available at Tilly’s and independently owned surf shops. Founded in 1964, Hawaiian retailer Crazy Shirts is set to launch an exclusive line of licensed apparel for both adults and kids that feature its iconic original art. The collection will be available at the brand’s retail stores, catalog and crazyshirts.com. Also making a splash this year are pet toys from G Mason Group available at Walmart, and Shark Week themed towels from Sand Cloud available online only at SoudCloud.com.
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