The Press Release:
NY NOW®, owned by Emerald Holding, Inc., the leading national gift and home wholesale trade show, today announced the launch of a new, dedicated toy destination, PLAY USA, to its market. Beginning with NY NOW’s 2023 Winter Market, taking place February 5-8, 2023, at the Javits Center, PLAY USA will showcase toys, games, and trend merchandise and will capture the spirit of discovery, whimsy, and joy that the products on display are created to evoke.

PLAY USA will provide a venue for the vibrant and essential specialty toy market in the Mid-Atlantic and New England states, as well as national accounts across the US beginning February 2023, which is traditionally the most important time of the year to discover new and exciting product introductions. The timing of NY NOW creates a viable and important new toy and trend resource for buyers as they look to discover new merchandise for their stores after the end of the year holiday cycle.
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