Tag Archives: progressive international motorcycle shows

Organizers of IMS Outdoors Launch Rider Stories Presented by Progressive

progressive international motorcycle show logo

The Press Release:
The Informa Markets’ Powersports team, organizers of the Progressive® International Motorcycle Shows® (IMS), Progressive IMS Outdoors, and ContinueTheRide.com, today announced the launch of Rider Stories presented by Progressive, a new space for members of the riding community to share their passion for adventure, freedom, and the open road through personal narratives hosted on ContinueTheRide.com. Along with the consumer facing podcast, “The Reserve Tank,” and the blog video series, “IMS Rides,” Rider Stories is supported by Progressive Insurance, IMS’ title sponsor of ten years, and adds an intimate facet to the online platform, which already hosts a slate of digital content all designed to reach and support industry-facing professionals as they address industry challenges and opportunities, as well as educate new and existing enthusiasts inside the world of motorcycling and powersports. Thus far, the 10-month series spotlights three riders, sharing their current bike, favorite riding memory, trips they’d like to take, and more, with new stories to be added monthly.

To submit a story to be featured on Rider Stories, visit HERE
Continue reading Organizers of IMS Outdoors Launch Rider Stories Presented by Progressive

Progressive International Motorcycle Shows (IMS) Announces ContinueTheRide.com

progressive international motorcycle show logo

The Press Release:
Today, the Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, announces the pre-launch of ContinueTheRide.com, a platform that will host a slate of new digital content all designed to reach and support industry-facing professionals as they address industry challenges and opportunities, as well as educate new and existing enthusiasts inside the world of motorcycling, powersports, and all things two-wheeled conveyance. ContinueTheRide.com will officially launch July 24th and will include:

Business-facing Content:
* Centerstand: A Motorcycle Industry Podcast
* A Continue The Ride Blog dedicated to the industry-professional
* Bi-monthly e-newsletters exploring the content above

Consumer-facing Content:
* The Reserve Tank, a consumer-facing podcast
* Inside the Garage, a do-it-yourself (DIY) video series
* IMS Rides, a video series exploring exciting routes, communities, and rider personalities
* A Continue The Ride Blog dedicated to the new and experienced rider
* Sweepstakes and Contests
* Bi-monthly e-newsletters spotlighting the engaging content above
Continue reading Progressive International Motorcycle Shows (IMS) Announces ContinueTheRide.com