As many of you readers might recall, a number of Toy Fair 2016 adventures were posted right here on the Chronicles Of PiercingKen website. It’s a practice that I plan on continuing with at future events based on my findings. This year’s event was extra special since it featured a brand new event called “PLAY FAIR” which allowed the general public the means to explore some of what I see at Toy Fair with their children. What a great idea that was. I’m now pleased to share this press release with you that announces the events return in 2017 during a different month and with an expanded program, you can read that below and to review my findings of the 2016 Play Fair just click on THIS LINK.
The Press Release:
Public Play Expo to Double in Size at Javits Center
NEW YORK, NY | June 13, 2016 – The second annual Play Fair, a public celebration of play and entertainment for all ages, will nearly double in size at the Jacob K. Javits Convention Center when it returns to New York City on November 4-5, 2017. A joint venture between the Toy Industry Association (TIA) and LeftField Media, Play Fair offers families and media the opportunity to enjoy interactive play experiences with new toys, games and popular characters, as well as purchase new and exclusive products.
Halls 1A and 1B of the Javits Center will provide Play Fair 2017 with 150,000 square feet of contiguous space for brands to unveil new toy lines and encourage hands-on activities among thousands of play enthusiasts, and 10 dedicated panel rooms will allow for increased and more varied programming and events.
“Play Fair’s massive exhibition area will accommodate returning brands with increased presences and welcome new first-time exhibitors, and our dates will now position Play Fair at the heart of the pre-holiday season,” said Greg Topalian, president of LeftField Media. “Planning is already underway to expand character photo ops, develop an elaborate art and crafting space, build a children’s book and author pavilion, expand our feature stages and create a hands-on video game experience.”
In addition to Play Fair’s move to the pre-holiday shopping season, the event will grow to add a third day.
Continue reading Hurray: Second Annual Play Fair to Return to New York in November 2017