The Summer NY NOW show returns to Javits Center for four days and will deliver a newfangled presentation based on their recent relaunch. Details on this can be found HERE and be aware that there will be strict Covid-19 guidelines and restrictions to follow. This show is industry only and select press and members of the general public may not attend.
The Press Release:
NY NOW®, today’s wholesale market for tomorrow’s retail world, where brands, buyers and designers gather to connect and discover a world of inspiration, is thrilled to unveil a new brand identity and plans for an enhanced on-site experience as it prepares to welcome vendors, buyers and media back in-person at the Jacob K. Javits Center on August 8-11, 2021. Designed in collaboration with globally renowned design studio Pentagram and recently appointed Creative Director Brad Ford, NY NOW’s new branding debuts today across all digital channels, capturing the energy, excitement and variety of the event while signifying the evolution of the gift and home industry, and reopening of New York City’s businesses.
“NY NOW is a timeless brand and truly a landmark event with a long-standing history of bringing products, people and ideas from around the world together to connect, discover and be inspired – creating a unique destination for discovery and generation of commerce for the industry. As we all recover from the pandemic, we are seeing all markets come back smaller; but, as the first event to run at the Javits Center upon its reopening, we noticed an opportunity to reset and create an experience that heightens the sense of possibility, surprise and excitement – all while celebrating the reopening of New York City.” says Tim Hart, SVP of NY NOW. “We have worked closely with Brad and Pentagram to develop and deliver an incredible new brand identity for NY NOW, and we are thrilled to unveil it to our community and welcome them back for an enhanced experience at this year’s event.”
Continue reading NY NOW Announces Relaunch and Reveals New Brand Identity
The Press Release:
It’s happening! The NY NOW® Digital Market launches on October 3, 2020. For five days, our exceptional breadth and depth of retailers, brands, and makers will come together to experience live events, make meaningful connections, engage in reactivations, initiate collaborations, get an early start on next year’s planning and maybe even a little bit of last-minute Q4 buying. We’ve taken the time to select a smart platform that will provide you with an exceptional journey powered by AI to ensure you’ll never miss the products and brands your customers will love to buy – and they’ll remember they found it with you!
Continue reading This Just In: NY NOW Is Going Digital This Fall
The Press Release:
NY NOW announced today plans to create a single stationery destination within its market. The reimagined stationery destination will be part of a re-branded Gift + Stationery section and, as a result, the National Stationery Show brand will be retired.
Stationery has always been a critical part of NY NOW and the new destination will allow for stronger merchandizing and an improved buying experience. The stationery destination will continue to feature the Greeting Card Association (GCA) Village so that emerging publishers have a pathway to participating in NY NOW.
Continue reading NY NOW Announces Re-Imagined Stationery Destination
The Press Release:
NY NOW®, the modern wholesale market for retailers and specialty buyers seeking diversity and discovery, has decided, based on recent developments related to the COVID-19 pandemic, and after consultation with our community partners, to cancel the NY NOW Fall Edition and co-located National Stationery Show, which had been scheduled for October 18-20, 2020, at the Jacob Javits Center.
Recent developments have made it impossible to bring buyers and brands together safely and successfully. This is due to the ongoing progression of the COVID-19 pandemic in the U.S., including the latest government data, measures, and guidelines on the phased reopening plans in the U.S.; the number of confirmed cases worldwide and domestically; current quarantines, containment areas, stay at home orders, and restrictions on congregating and large gatherings imposed by states and other government and public health authorities; travel restrictions into the New York City area; and the various company-imposed travel restrictions on employees affecting attendees and participating companies.
Continue reading NY NOW Cancels October Fall Edition Amid Coronavirus Concerns