Tag Archives: toy of the year

2021 Toy Of The Year Winners Are Announced

the toy association logo

The TOTY Award Winners were recently announced in a first-ever virtual ceremony with the in-person event being impossible to hold due to the Coronavirus Pandemic. After a brief commentary by Toy Association President Steve Pasierb, the nominations were replayed and the winners announced. For ease of seeing who was up for what and who would eventually win the coveted award, I’ve left the original full list of nominations for your perusal. Now without any further adieu, here are the 2021 TOTY Winners…

Alter Nation Action Figure Assortment (Panda Mony Toy Brands)
Anime Heroes (Bandai America)
Batman 4 Inch Action Figures (Spin Master)
WINNER – Fisher-Price #ThankYouHeroes Line (Mattel)
Heroes of Goo Jit Zu (Moose Toys)
The Original Spawn Action Figure and Comic Remastered (2020) (McFarlane Toys)
Treasure X (Moose Toys)

Blume Petal Pets (Skyrocket)
Charaction CUBE (Bandai America)
Hairdorables Hair Art Series (Just Play)
WINNER – LEGO Super Mario Character Packs (LEGO)
L.O.L. Surprise! Remix Hair Flip (MGA Entertainment)
Space Invaders Micro Player (My Arcade)
Continue reading 2021 Toy Of The Year Winners Are Announced

2021 Toy of the Year (TOTY) Award Finalists Unveiled

the toy association logo

The Press Release:
From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced today by The Toy Association are sure to top wish lists this holiday season. Known as the “Oscars” of the toy industry, the TOTY Awards program recognizes the top playthings on the market and is a vital fundraiser for The Toy Foundation, which delivers the magic of play to millions of children in vulnerable situations.

The 117 finalists were announced this morning by a group of well-known online influencers. Play lovers can now visit www.ToyAwards.org to vote for their favorite playthings in each of the 16 categories, browse toys, and download shopping lists for the holidays. Voting will close January 5, 2021. Consumers can also head over to @GeniusofPlay on Facebook to enter for a chance to win incredible TOTY prize packages.
Continue reading 2021 Toy of the Year (TOTY) Award Finalists Unveiled

2019 Toy Of The Year Finalists Revealed

Over 100 Innovative and Exciting Toys & Games Are the Judges’ Top Picks for the Holiday Season!

The Press Release:
The Toy Association today unveiled the 123 finalists for the prestigious 2019 Toy of the Year (TOTY) Awards. Known as the “Oscars” of the toy industry, the TOTY Awards program recognizes the top toy, game, and licenses in the industry, and supports children in need by serving as a critical fundraiser for The Toy Foundation.

Finalists were announced this morning by prominent online influencers who serve as TOTY Ambassadors. Between now and January 6, families can visit www.ToyAwards.org to vote for their favorite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year.

“If you’re wondering what to get the kids and ‘kidadults’ in your life this holiday season, this year’s TOTY finalists are the hottest toys and games on the market. Whether you are looking for a doll, a board game, or the latest youth electronics, you’ll find great gift ideas for children of all ages. Every one of the TOTY finalists has been carefully screened by judges for its outstanding ability to deliver joy and wonder, while facilitating key developmental benefits of play,” said Steve Pasierb, The Toy Association’s president & CEO.

“Importantly, the TOTY Awards program supports The Toy Foundation’s important mission focused on serving children in need – whether they are living in foster care, impoverished, dealing with a traumatic or life-threatening illness, or facing other adversities,” added Pasierb.

The finalists were selected from more than 550 nominees submitted by over 200 companies of all sizes. Nineteen judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.
One winner in each category, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will be announced at the TOTY Awards gala to be held on Friday, February 15, 2019 at the Ziegfeld Ballroom in New York City. The celebration will kick-off the 116th North American International Toy Fair and will include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame.

Toys that include action figures

DJ Bumblebee (Hasbro, Inc.)
Mattel Jurassic World™ Dinosaur Action Figures (Mattel, Inc.)
Pokémon 4.5” Battle Feature Figures (Wicked Cool Toys)
Rise of the Teenage Mutant Ninja Turtles Deluxe Ninja Action Figure Assortment (Playmates Toys)
Stikbot Monsters (Zing)
Treasure X (Moose Toys)
WWE® Sound Slammers™ Figures (Mattel, Inc.)

Toys that compose a set and can be collected in multiples; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

Beaker Creatures™ (Learning Resources)
Disney Doorables (Moose Toys)
LEGO® Harry Potter™ and Fantastic Beasts™ Minifigure Series (LEGO Systems, Inc.)
L.O.L. Surprise! Eye Spy Series (MGA Entertainment)
Lost Kitties Blind Box Multipack Assortment (Hasbro, Inc.)
Pikmi Pops: Pikmi Flips (Moose Toys)
Polly Pocket (Mattel, Inc.)
Twisty Petz (Spin Master)

Toys that include building and engineering sets

Gears! Gears! Gears! Machines in Motion (Learning Resources)
GeoSmart Flip Bot (SMART Toys and Games, Inc.)
GraviTrax Starter Set (Ravensburger)
Kessel Run Millennium Falcon™ (LEGO Systems, Inc.)
LEGO® Harry Potter™ Great Hall™ (LEGO Systems, Inc.)
Marbleocity Triple Play Archimedes Screw (PlayMonster)
Snap Circuits BRIC: Structures (Elenco)

Toys that allow kids to build an/or make items that are unique to them

Antsy Pants Build & Play Kit (Beach House Group)
Avengers Hero Inventor Kit (littleBits)
Building Bricks Play N Store Table (KidKraft)
Cool Maker KumiKreator (Spin Master)
Rock And Roll It Spectrum Drum (MukikiM LLC)
Sew + Glow (Tech Will Save Us)
The Big Engineering Makerspace (Thames & Kosmos)

Toys that include plush, baby, toddler, and fashion dolls

Barbie® Ibtihaj Muhammad Doll (Mattel, Inc.)
Barbie® Robotics Engineer Doll (Mattel, Inc.)
Cry Babies (IMC Toys)
DreamWorks Spirit Riding Free Deluxe Spirit Walking Horse (Just Play/Universal Brand Development)
Hairdorables (Just Play)
L.O.L. Surprise! Eye Spy Under Wraps (MGA Entertainment)
Marvel Rising Secret Warriors Doll Assortment (Hasbro, Inc.)
My Friend Fancy Nancy™ Doll (JAKKS Pacific)

Children’s board, card, electronic, or other physical game formats or puzzles

Disney Villainous™ Game by Wonder Forge (Ravensburger)
Dr. Biscuits’ Radical Road Trip (Barry and Jason Games & Entertainment)
Fryin Flyin Donuts (Maya Toys)
Monster Match (North Star Games)
Relative Insanity (PlayMonster)
Unstable Unicorns (TeeTurtle, LLC)
Voice Originals: When in Rome (Sensible Object)

Toys that are developed for ages 0-3

Dolce Baby Aardvark (Magformers LLC)
Fisher-Price® Laugh & Learn® Smart Learning Home™ (Mattel, Inc.)
Grippies® Shakers – 30 Piece Set (Guidecraft)
HEXBUG Cuddlebots Garden Carousel (HEXBUG)
Kid O Hudson Glow Rattle (PlayMonster)
Learning Friends 100 Words Book™ (LeapFrog)
Spike the Fine Motor Hedgehog (Learning Resources)

Toys that utilize innovative design, technology, or manufacturing processes to enhance play value

Botley™ the Coding Robot Activity Set (Learning Resources)
Harry Potter™ Wizard Training™ (JAKKS Pacific)
K’NEX Thrill Rides Bionic Blast™ Roller Coaster Building Set (K’NEX, a division of Basic Fun!)
Legend Kit (Infento)
Marvel Legends Series Infinity Gauntlet Articulated Electronic Fist (Hasbro, Inc.)
Mystery Flying Snitch (Wow! Stuff)
Sensors Alive: Bring Physics to Life! (Thames & Kosmos)

Character or property that has had success spreading its brand throughout the industry

Hatchimals (Spin Master)
Hot Wheels (Mattel, Inc.)
Jurassic World™ Fallen Kingdom (Universal Brand Development)
L.O.L. Surprise! (MGA Entertainment)
Marvel Black Panther™ (The Walt Disney Company)
Peppa Pig (Entertainment One)
PJ Masks (Entertainment One)

Toys that are designed for outdoor play, including ride-ons

Glove-A-Bubbles (Zing)
MorfBoard™ (JAKKS Pacific)
Nickelodeon Automatic Slime Drencher (JAKKS Pacific)
Razor Turbo Jetts Electric Heel Wheels (Razor USA, LLC)
Rollplay Nighthawk Ride-On (Rollplay)
Watermelon Smash (Yulu)
X-Shot™ Flying Bug Attack (ZURU)

Toys that are designed to work together to enact some action or event

Disney•Pixar Cars Super Track Mack Playset (Mattel, Inc.)
Farm To Table Play Kitchen With EZ Kraft Assembly™ (KidKraft)
Hidden Temple with T-Rex (PLAYMOBIL)
L.O.L. Surprise! House (MGA Entertainment)
LEGO® Creator Expert Roller Coaster (LEGO Systems, Inc.)
LEGO® Jurassic World™ Indoraptor Rampage at Lockwood Estate (LEGO Systems, Inc.)
Rise of the Teenage Mutant Ninja Turtles 43” Epic Sewer Lair Playset (Playmates Toys)

Toys that are made of fabric and stuffed with cotton or similar filling

Dolce Afghan Hound (Magformers LLC)
Fingerlings HUGS (WowWee)
GUND Flora Bunny Animated Plush (Spin Master)
Pomsies™ (Skyrocket)
Rainbocorns (ZURU)
Rescue Runts (KD Kids)
Scruff-A-Luvs (Moose Toys)
Star Wars Ultimate Co-Pilot Chewie (Hasbro, Inc.)

Toys that are developed for ages 3-5

Design & Drill® See Through Creative Workshop (Educational Insights)
Disney Junior Doc McStuffins Pet Rescue Mobile (Just Play)
Fisher-Price® Think & Learn Rocktopus™ (Mattel, Inc.)
Kid Trax Rideamals Scout (Kid Trax)
LEGO® DUPLO Steam Train (LEGO Systems, Inc.)
Little Tikes STEM Jr. Wonder Lab (MGA Entertainment)
Pop Oh Ver Stove Set (Kangaroo Manufacturing Inc.)

A new company (created within the last 2 years) that has brought to market an outstanding toy

Massive Monster Mayhem Bash Weapons (Alpha Group US)
Match the Baby Puzzles (Banana Panda, Inc.)
Monsters Lock Box (Tender Leaf Toys)
Ollyball – The Ultimate Indoor Play Ball! (VICTURY Sports)
Tic Tac Tongue (Yulu)
Turing Tumble (Turing Tumble LLC)
What The Film?! (Lethal Chicken Games)

Toys primarily distributed through specialty retailers and are not sold at mass

Betrayal at Cloud City™ (LEGO Systems, Inc.)
Chickapig (Buffalo Games, LLC)
GeoSafari® Jr. Talking Telescope™ (Educational Insights)
GUND Super Pusheenicorn (Spin Master)
LEGO® Harry Potter™ Hogwarts™ Castle (LEGO Systems, Inc.)
Marbles Otrio (Spin Master)
Pepper Mint in the Great Treehouse Engineering Adventure (Thames & Kosmos)

Physical toys that are electronic or interact with a smart-phone, tablet or gaming device

Arcade1Up (Tastemakers LLC)
Creative Coder (Tech Will Save Us)
Harry Potter Kano Coding Kit (Kano)
Kids First Coding & Robotics (Thames & Kosmos)
LeapStart® 3D Learning System (LeapFrog)
Really Rad Robots: MiBro (Moose Toys)
VEX Balancing Boxing Bot 2-Pack (HEXBUG)

Toys that are powered or non-powered vehicles, and their playsets/accessories

Automoblox BR100 Hercules (PlayMonster)
LEGO® Technic® Bugatti Chiron (LEGO Systems, Inc.)
Nerf Nitro Doubleclutch Inferno Blaster (Hasbro, Inc.)
PAW Patrol Ultimate Rescue Fire Truck (Spin Master & Nickelodeon)
Rise of the Teenage Mutant Ninja Turtles Turtle Tank (Playmates Toys)
TerraSect RC (Alpha Group US)
VEX Robotics OffRoad Truck (HEXBUG)

*** end of list ***

Piercing Ken Thoughts: Historically speaking, I’ve been going to Toy Fair since 2011 for my PiercingMetal.com website and have expanded that coverage over here on “The Chronicles” for a number of years as well. It’s an event that I love sharing with the readers of the two websites and I will be casting my votes for the TOTY by the end of the week. I won’t share what I am selecting because I don’t want to affect your decision about an item. You as consumers and parents or relatives of those who are enjoying these items should be your own so I hope that you will CLICK HERE and let your voice be known on the public voting. This is very important and could help influence future products so take a few minutes and sound your voice. See you next time.

Official Website: https://www.toyassociation.org/

Behold The 2018 Finalists For “Toy Of The Year”

Just this past weekend, The Chronicles of Piercing Ken attended the 2nd Annual Play Fair over at the Javits Center. The event ran on Saturday and Sunday but during the Friday media preview night we learned what the nominees for the 2018 “Toy Of The Year” awards were and are now sharing them with you so you can toss your views into the mix as well. I’ve lined up all of the categories and items below and the website to vote will be at the close of the piece. Let’s take a look.

Toys that include action figures and their playsets/accessories

IAmElemental’s Series 2/Wisdom Lunch Box Carrying Case with Complete Set of 7 Action Figures & Accessories(IAmElemental)
Imaginext® DC Super Friends™ BatBot Xtreme (Mattel, Inc.)
Marvel Guardians of the Galaxy Dancing Groot Figure (Hasbro, Inc.)
PJ Masks Duet Figure Packs (Just Play Products)
Star Wars Forces of Destiny Adventure Figures (Hasbro, Inc.)
Stikbot (ZING)
WWE® Superstars Action Figures (Mattel, Inc.)

Toys that compose a set; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

Disney Pixar Cars 3 Diecast Cars (Mattel, Inc.)
Fingerlings (WowWee USA, Inc.)
Funko’s Mystery Minis (Funko, LLC)
Hatchimals Colleggtibles 4 Pack (Spin Master Ltd.)
L.O.L. Surprise! (MGA Entertainment)
Pikmi Pop! Surprise Pack (Moose Toys)
The LEGO Batman Movie Minifigures (LEGO Systems, Inc.)
Continue reading Behold The 2018 Finalists For “Toy Of The Year”

The Nominees For The 2017 Toy Of The Year Are Unveiled

Though I’ve been attending the American International Toy Fair event for several years as a member of press for my music and Pop Culture review site PiercingMetal.com, its only since about 2015 that I began expanding my event overviews using The Chronicles Of PiercingKen – Sure I mentioned that I would be in attendence at the industry event but that was it. Now there are lots of additional items that are widely different licenses and products from what you see on the other site. Those narratives can be examined on THIS LINK. Now the other day a notice arrived informing the press about the nominations for the 2017 Toy Of The Year and all the categories that are making it up this year. I cast my vote and what I am here to tell you in this narrative is that you as a consumer can also use your voting power and help select the very best from the companies that have been nominated. How cool is that. Check out the categories and the nominees – The voting link will be in my closing thoughts.


Here Are The 2017 Toy of the Year Finalists – Listed In Alphabetical Order By Category

Toys that include action figures and their play sets/accessories
* DC Super Hero Girls™ Action Figure Assortment by Mattel, Inc.
* Fossil Hunter Lottie by Arklu, Ltd.
* IAmElemental Series 1/Courage Lunch Box Carrying Case With Complete Set of Action Figures by IAmElemental
* PJ Masks Headquarters Playset by Just Play
* Pokémon Throw ‘n’ Pop Poké Ball Duel Set by TOMY
* Stikbot by ZING
* Transformers Generations Titans Return Fortress Maximus Action Figure by Hasbro, Inc.


Toys that are designed for active/outdoor play
* 3-in-1 EZ Fold Wagon by Radio Flyer
* Air Hogs Helix Sentinel Drone by Spin Master Ltd.
* Bunch O Balloons by Zuru
* Hot Wheels® Sky Shock™ RC Vehicle by Mattel, Inc.
* Nerf N-Strike Modulus Tri-Strike Blaster by Hasbro, Inc.
* Sky Viper v2400FPV HD Streaming Drone with FPV Headset by SkyRocket Toys
* VEX Robotics Zip Flyer by HEXBUG
* Xtreme Cycle Moto-Cam by WickedCoolToys
Continue reading The Nominees For The 2017 Toy Of The Year Are Unveiled