Tag Archives: laurie schacht

The Toy Insider Experts Reveal the Hottest Toys of 2023

toy insider, toy insider logo, company logos

The Press Release:
The Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, unveiled its expert picks today for the best toys, games and gifts of 2023 in its 18th annual Holiday Gift Guide. This year’s hottest toys appear on one of three featured lists: the Hot 20, toys topping every kid’s wish list; the STEM 10, toys boosting STEM skills; and the 12 Under $20, fun-filled and affordable toys.

The media company also launched its interactive Perfect Present Wizard on thetoyinsider.com, helping consumers find the best toys for every child on their holiday shopping lists. The quiz asks five simple questions to determine the child’s age and interests, the desired play value and skill development, and then recommends toys based on the shopper’s budget.

“Unwrapping the perfect toy is pure magic, and every child and gift giver deserves to experience that magical holiday moment,” said Laurie Schacht, Chief Toy Officer, The Toy Insider. “Whether you use our Perfect Present Wizard or browse our Holiday Gift Guide, with a wave of our magic wand, we’ll help you easily find toys that WOW kids across every age and interest—while sticking to your shopping budget!”
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The Toy Insider Experts Reveal the Hottest Toys of 2022

toy insider logo, toy insider

The Press Release:
The Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, unveiled its expert picks for the best toys, games and gifts in its 17th annual Holiday Gift Guide. The hottest and most coveted products for 2022 are broken out into three toy lists: the Hot 20, the toys topping every kid’s wish list; the STEM 10, playthings to hone kids’ STEM skills; and the 12 Under $20, high-value toys and games that don’t break the bank. This year’s complete holiday gift guide has more than 360 toys from 145 toymakers.

Shopping for holiday gifts this year comes with continued challenges, including record-high inflation creating price hikes across all toy categories and the still-present effects from the supply chain issues of 2021.
Continue reading The Toy Insider Experts Reveal the Hottest Toys of 2022

Exploring The Toy Insiders 2017 “Holiday Of Play”: Part 4


Well here I am once more and ready to serve up what will be my final chapter of my observations from The Toy Insider’s “Holiday Of Play” for 2017.  As this is the fourth chapter you new visitors to our page will want to click HERE first to enjoy the preceding chapters.   There is a little of everything in this closing installment so let’s get on down to business.

the toy insider, holiday of play 2017

the toy insider, holiday of play 2017
Continue reading Exploring The Toy Insiders 2017 “Holiday Of Play”: Part 4

Exploring The Toy Insider “Holiday Of Play” 2016; Part 1

Back in July, I attended an event called “Sweet Suite” which was a part of the larger “Blogger Bash” conference and was set up by the fine folks at Toy Insider. If you’re new to the website and missed those posts please click through onto THIS LINK so you can learn what it was all about. It was a good time for sure but now we are diving in to another event that they do called “Holiday Of Play”. To give you a better idea of what this one is, I reached back in time to their own website where it was lined out as…

“HoliDAY of Play event is where 120 bloggers, vloggers, and members of the press will meet face-to-face with some of the top companies in the toy industry and get hands-on experience with the best toys on the market.”

toy insider, holiday of play 2016

The sign in the lobby sent us up to the penthouse of this Manhattan skyrise and when we close up on this one I will make sure to post a visual from “way up here”.  Next up is the “step and repeat” for those who wanted a quick photo op.

toy insider, holiday of play 2016
Continue reading Exploring The Toy Insider “Holiday Of Play” 2016; Part 1