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There’s Some Dramatic Changes To The Moviepass Business Model

Though its been around for a few years now, I only actually ever heard of it myself a few short months ago when friends starting talking about their using it to see “as many movies as they could” each month. Since I didn’t see more than a handful of movies in a single year much less a month, I didn’t bother subscribing but I did think the idea was pretty cool. That being said there have been some drastic changes recently and a number of them were shared in the press release below. Read on.

moviepass logo

The Press Release:
MoviePass™, the nation’s premier movie theater subscription service and a majority-owned subsidiary of Helios and Matheson Analytics Inc. (Nasdaq:HMNY) (“Helios”), announces its new subscription plan and business model effective August 15, 2018. MoviePass’ new subscription plan retains its industry-low monthly subscription rate of $9.95 and at the same time creates a long-term and sustainable business model. The new plan will include many major studio first-run films. For our subscribers who have migrated to the new subscription plan, we are suspending Peak Pricing and Ticket Verification. MoviePass continues to be the most widely enjoyed theatrical subscription service in the United States, available at 91% of the theaters.

We have heard – and we have listened to – our MoviePass Community and we will not be raising prices to $14.95 a month. The new plan is focused on usage by the bulk of our subscribers who have historically used MoviePass to attend three movies or fewer a month. Additionally, the new plan addresses past misuses which imposed undue costs on the system, including ticket scalping, unauthorized card usage and other activities, which in the past necessitated the use of certain remedial measures that have sometimes been inconvenient for our subscribers.
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