Tag Archives: hasbro

Hasbro’s Music-Mixing Game DROPMIX Now Available for Pre-Order

I was recently sent the press release about this new gaming system from Hasbro and its called “Dropmix”, it’s a music mixing game. Let’s check out all of the necessary scoop and enjoy some of their provided images.

hasbro, dropmix, harmonix music systems
The Packaging

The Press Release:
Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company, has opened pre-orders in the U.S. for the highly anticipated DROPMIX music-mixing game developed in collaboration with video game developer Harmonix Music Systems, Inc. DROPMIX uses cutting-edge technology to empower players to create unique mixes with their favorite hit songs by playing cards on a game board connected to a mobile app. Pre-orders for DROPMIX can be now be placed online at DropMix.com with orders shipping September 24.

hasbro, dropmix, harmonix music systems
Dropmix Gaming System

DROPMIX is a first-of-its-kind competitive gaming experience that blends physical and digital play to give players a fresh way to combine their favorite artist and songs and discover new ones. When a DROPMIX Card is placed on a Mix Slot, the electronic DROPMIX Board immediately starts playing the corresponding part of the song (bass, beat, loop or vocals) noted on the card. The board reads up to five DROPMIX Cards at time, using NFC chip-enabled cards, and the proprietary software in the app seamlessly combines the music within each card to create a unique mix.

hasbro, dropmix, harmonix music systems
Dropmix – Game Cards

“We are one step closer to fans being able to get their hands on the DROPMIX game and begin to create their own mind-blowing music mixes with their friends,” said Samantha Lomow, senior vice president of Hasbro Brands. “Featuring some of the biggest hits from a variety of genres, the DROPMIX game offers a first-of-its kind music gaming experience that we can’t wait for fans to experience.”

DROPMIX features three gameplay modes, including the just announced Freestyle Mode, to offer players both competitive and solo play experiences:

* Freestyle Mode: A solo play mode where players can build the ultimate mix picking any artists, genres or song parts. No rules – play any card in any slot! Players can save their mixes in the DROPMIX app and share them with friends at any time!
* Party Mode: A team-based game where players race against the clock to achieve the highest score by matching requests made via the DROPMIX app. Every request answered rewards points based on how quickly players place their cards down. Answer all the requests accurately to unlock a bonus round and push your score even higher.
* Clash Mode: A head-to-head competitive mode where players need to think strategically to dominate the mix. By carefully choosing and building decks, players can use different abilities to score points or block opponents as they race to be the first to reach 21 points.

hasbro, dropmix, harmonix music systems
Dropmix “Rock” Assortment

DROPMIX cards feature some of the biggest hits in Pop, R&B, Dance, Indie, Country, Rock and Hip-Hop from around the world that players can combine in unexpected ways. Today, Hasbro is also unveiling fifteen new additional songs including:


Among others! Previously announced hit tracks include:


hasbro, dropmix, harmonix music systems
Dropmix “Pop” Assortment

The DROPMIX Music Gaming System, which includes an electronic DROPMIX Board and 60 DROPMIX Cards across multiple music genres, will be available at major retailers and online on September 24 for the suggested retail price of $99.99. In addition to the 60 DROPMIX Cards in the Music Gaming System, Hasbro will release Playlist Packs with 16 DROPMIX Cards for the suggested retail price of $14.99 and Discover Packs with five DROPMIX Cards for the suggested retail price of $4.99. Additional cards will be rolling out on an ongoing basis to allow players to collect and curate custom decks and create new and unexpected soundtracks each time they play. Players must also download the DROPMIX app which will be free on the App Store for iPhone and iPad and on Google Play for Android devices.

About DROPMIX: DROPMIX is a dynamic and fast-paced music-mixing game that uses powerful technology to give players a new way to create surprising music mixes while competing and connecting with friends. DROPMIX was developed as a collaboration between Hasbro and award-winning video game developer Harmonix. The game will be available at major retailers and online September 24, 2017. Playlist Packs and Discover Packs will also be available in September 2017. Find out more at the weblink below and their social networks.

About Hasbro: Hasbro is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at the weblink below.

About Harmonix: Harmonix Music Systems, Inc., based in Boston, MA, and established in 1995, is the leading developer of groundbreaking music-oriented video games including Rock Band and Dance Central. Harmonix was founded to invent new ways for non-musicians to experience the unique joy that comes from making music and has pioneered music and rhythm gaming in the US.

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Piercing Ken Thoughts: So this is my very first time hearing about this and I have to admit that it sounds pretty cool. I noticed a “Rock” assortment in the images so I added that one but please know there is also an Electronica and a Hip Hop one as well. I just didn’t want to overload the images in this piece. In the coming weeks I will be hitting the annual “Sweet Suite” as a member of the press and this is a Toy Insider curated event so I am hoping that this is being presented by the Hasbro reps in attendance. As you know I’m a diehard Rock and Metal guy so mixing music is not really done in my field as much as “mash-ups” are done but who knows, maybe we shall find some Rock legends jumping into this new game just like we found happening with the old Rock game “Guitar Hero”. Remember that one? It was a hit and then some. You readers can let me know what you think of the game down in the comments below. I’ve also embedded a few Amazon.com links to purchase for those ahead of the curve.

Official Websites:
Hasbro: http://www.hasbro.com
Dropmix: http://www.dropmix.com
Harmonix: http://www.harmonixmusic.com

Sights and Scenes From “Sweet Suite” 2017: Part 1

As a creative who’s been covering the American International Toy Fair since 2011, I must admit that it’s been a blast to expand the event narratives right here on The Chronicles Of PiercingKen. I decided to do that in addition to what goes up on PiercingMetal.com but this is about another event entirely for you see back back in 2016, I was fortunate enough to meet the kind folks at The Toy Insider

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It was great to add this happening to my series of toy related narratives and while last years event was on a luxury yacht, this years showcase was down in the Chelsea Piers which according to Skeleton Pete has happened there a few times before. Giving this an overlook as we walked in to set up, it felt like this would be a better way to absorb the items being showcased since it was all on one level. With the yacht, you were on three floors and there was a chance to miss something by accident. One never wants to miss anything at an event like this when it comes to toys.

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Continue reading Sights and Scenes From “Sweet Suite” 2017: Part 1

Hasbro Announces First-Ever HASCON Coming In September

If you’ve been reading this site for even a shorter time than most others, you know how we just love to hit the convention circuit and can frequently be found in attendance as the accredited media covering wonderful events like the NY Comic Con and The American International Toy Fair. Since we love to raise awareness about cool events as much as being a part of them, its with great pleasure that I share the official Press Release about the first ever Hasbro HASCON. Check out the full information below and I’ll return at the close. See you soon.

The Press Release:
PAWTUCKET, R.I. — May 23, 2017 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, officially opened ticket sales for the first-ever HASCON FANmilyTM event, which will take place in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans and families from around the globe can purchase single day tickets or three-day tickets for the convention, with VIP packages available for super-fans and the most enthusiastic collectors.

Today Hasbro also revealed the first round of talent appearances, panels and brand experiences set to take place during HASCON 2017. Appearances and meet & greets will be available with some of the biggest names from Hasbro, including DUDE PERFECT, Stan Lee (Marvel Comics Legend); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE), “Chewbacca Mom”, Candace Payne and more.
Continue reading Hasbro Announces First-Ever HASCON Coming In September

Unboxing The Sweet Suite Schwag Box

Over the summer I attended my first-ever “Sweet Suite” which is an event that is set up by the fine folks at Toy Insider.  I had met them at this years American International Toy Fair thanks to our good friend in media Mr. Skeleton Pete. Shortly after the event, this massive box arrived and I figured it would be fun to do one of those “unboxing” posts, even though I know this stuff is better suited for a YouTube.com channel.  I opted to use the Chronicles of Piercing Ken for this post based on the event and the contents of said box being more suited to my folks with kids readership so here we go.

sweet suite 2016

Okay so before I begin I will stress that this is NOT all of the stuff that was in the box. It was massive as you can see and packed to the brim. No complaints on that at all so here we go with something adorable called “Twozies”. They come care of the makers of Shopkins.

sweet suite 2016
Continue reading Unboxing The Sweet Suite Schwag Box

Scenes From “Blogger Bash” 2016; Chapter 1

For the past few days I’ve been sharing my findings from an event known as “Sweet Suite” which is organized by the Toy Insider folks and part of a larger conference called “Blogger Bash”. If you are just now discovering this website, I’d love for you to see the “Sweet Suite” posts and you can do that by clicking on THIS LINK. When invited to the Blogger Bash part of the conference I gladly said “sure” but what exactly was this all about? I’ve pasted the overall goal down below for you to educate yourself.

“Blogger Bash is a conference designed for experienced digital influencers. Whether your influence is on your personal blog, YouTube channel, or social channels, we want to help grow your impact. If you’re looking to meet with some of the biggest brands as well as discover unique new products, join us! Blogger Bash will also feature some light learning experiences, and it’s a great place to grow your network. At Blogger Bash, you’ll make new connections, expand your community, and strengthen your voice.”

blogger bash 2016

As you might have expected, this conference would also be on the Cornucopia Majesty yacht that we were all on yesterday. All of the toy representatives had left and in their place would be a slew of other interesting companies. I couldn’t resist sharing a couple of pics of this beautiful boat.

blogger bash 2016

My badge from “Sweet Suite” was going to work out for this event as well so there was no time wasted at the check in area.  It was just get back on the boat and start exploring.

blogger bash 2016
Continue reading Scenes From “Blogger Bash” 2016; Chapter 1