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Progressive International Motorcycle Shows (IMS) Announces ContinueTheRide.com

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The Press Release:
Today, the Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, announces the pre-launch of ContinueTheRide.com, a platform that will host a slate of new digital content all designed to reach and support industry-facing professionals as they address industry challenges and opportunities, as well as educate new and existing enthusiasts inside the world of motorcycling, powersports, and all things two-wheeled conveyance. ContinueTheRide.com will officially launch July 24th and will include:

Business-facing Content:
* Centerstand: A Motorcycle Industry Podcast
* A Continue The Ride Blog dedicated to the industry-professional
* Bi-monthly e-newsletters exploring the content above

Consumer-facing Content:
* The Reserve Tank, a consumer-facing podcast
* Inside the Garage, a do-it-yourself (DIY) video series
* IMS Rides, a video series exploring exciting routes, communities, and rider personalities
* A Continue The Ride Blog dedicated to the new and experienced rider
* Sweepstakes and Contests
* Bi-monthly e-newsletters spotlighting the engaging content above
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